Your LinkedIn summary is the place where you are most likely going to spend the most of your time whilst setting up your profile.
If you’re like me when I first signed up to LinkedIn, you got to your summary section and just froze! Who likes writing about themselves? It’s difficult right?
The majority of LinkedIn users tend to write a couple of pointless words, copy and paste their company about page or just leave their LinkedIn summary blank entirely! That may have been me… But I urge you to fill out your summary section, there are some very good reasons why and it really doesn’t have to be that difficult.
Why is your LinkedIn summary important?
Your LinkedIn summary is usually first thing users read after clicking through to your profile. It is an area for you inject some personality and well summarise yourself.
Missing this section of your profile can make it read like a resume and resumes are traditionally boring to read.
The second important reason for filling out your LinkedIn summary is, key words and search. What good is it to have a LinkedIn profile if no one can find you? Key words placed within your LinkedIn summary section help you to rank higher in both LinkedIn and Google search. More on keywords later.
Tips for crafting a great summary:
- Tell a story; make your summary interesting to read.
- Inject personality; the reader wants to know who you are not just what you do.
- Make it personal; this is one of the few areas of LinkedIn that allow you to craft something from scratch free of job titles, education providers and very small character limitations
- Avoid using buzzwords; LinkedIn released a list of 10 of the most overused buzzwords they are Creative, Organizational, Effective, Motivated, Extensive experience, Track record, Innovative, Responsible, Analytical and Problem Solving. You are expected to be all these things!
- LinkedIn summary length; you have 2000 characters at your disposal when crafting your summary. There are plenty of arguments for utilising as many of these characters as possible especially for SEO purposes, however it has to be a relevant and engaging. For the majority of users 200 – 300 words is enough
Use bullets; LinkedIn allows you to add some basic formatting to your summary section in the form of bullets. To add these type ‘•’ without the quotes and then your text.[/xt_success]
There is no write or wrong way to go about writing a LinkedIn summary. I have found that the following basic format seems to work well for the majority of people.
Part 1 – Start with your tagline or summary phase. Capture peoples attention in the opening sentence. Think about the following What do you do? Who do you do it for? How do you do it? Why do you do it?
Part 2 – Who are you and what do you do? Go into a little more detail, your qualifications, job role, what are you responsible for? What are you doing on the side?
Part 3 – Your achievements in a story format. Who have you worked with? What projects and for which clients if relevant. Are there any other achievements worth mentioning?
Part 4 – What are your specialties? What are your core strengths? What are you passionate about and working towards? Can you offer any insights?
Part 5 – A call to action; What are you looking for, this can be casual.